Tru Demurr |

ABOUT US

Tru Demurr represents everything that is crazy sexy cool. An independent brand launched in 2017 created by Natalie ( Sakinah) Sam with the aim of bringing ethical, innovative products onto the market. Inspired by the 90's r&b era, we believe in bringing back that glorious nostalgia whilst remaining conscious of the effects fashion has on the planet. We respect humans, animals and the planet and use only vegan/pvc materials when it comes to our leather collections. Our aim is to change the way women feel about themselves through fashion, because with confidence you can be unapologetically you - wearing wtf you want .