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ABOUT US

Tru Demurr represents everything that is crazy sexy cool. An independent brand launched in 2017 created by Natalie (Sakinah) Sam with the aim of bringing ethical, innovative products onto the market. Inspired by the 90's r&b era, we believe in bringing back that glorious nostalgia whilst remaining conscious of the effects fashion has on the planet. We respect humans, animals and the planet and use only vegan/pvc materials when it comes to our leather collections. Our aim is to change the way women feel about themselves through fashion, because with confidence you can be unapologetically you - wearing wtf you want .